What Is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
TYPES OF CONTENT MARKETING
Having a blog on your website that corresponds with your product and its market attracts potential customers looking for the answer your business solves. Blog posts improve SEO and can be a low-cost way to boost organic traffic.
For example, Jeff Bullas has been named one of the top influential global marketing officers. Therefore, his website has blog posts about content marketing and global social media. For example, this post is about turning followers into customers.
Videos engage an audience quickly. According to HubSpot research, 54% of audiences want to see videos from brands they support, which is more than any other type of content.
Think of eBooks as long-form blog posts if you have never created one before. They’re not a novel, they’re not a multiple-page ad for your business. Instead, they’re a way to give potential clients valuable information.
A marketing campaign can benefit greatly from industry influencers. Having influencers promote your content can bring in an entire audience that was previously not accessible.
A great infographic will wake up a marketing strategy with eye-catching content. They’re a vibrant way to present facts, figures, or processes. Infographics are quick and low-cost music to a marketer’s ears.
Marketing is impossible without great content:
It should be part of your marketing process, not a separate activity, regardless of what type of marketing tactics you use. Quality content is part of all forms of marketing:
Social media marketing: Content marketing strategy comes before your social media strategy.
SEO: Search engines reward businesses that publish quality, consistent content
. PR: Successful PR strategies should address issues readers care about, not their business.
PPC: For PPC to work, you need great content behind it.
Inbound marketing: Content is key to driving inbound traffic and leads.
Content strategy: Content strategy is part of most content marketing strategies.