GOOGLE MY BUSSINESS(GMB)….

 

                                           ACCOUNT CREATION AND OPTIMIZATION

 

WHAT  is  google my business & why do it need ?

As previously stated, Google My Business is a tool that allows you to manage and optimise your Google Business Profile. So to explain what Google My Business is and how it works, let’s first make sure we’re clear on what a Business Profile is.

Google refers to your Google business listing as your Business Profile. Google Maps and Google Search local results include Business Profiles.

SERP DIFFERENCE  ON SEACRHING

When we search digital marketing institute

It will show diff. SERP ….> show all possible out come

When we search digital marketing institute in Kanpur

It will show diff. SERP

 

FACTOR AFFECTING GMB LISTING

• • • LISTING OPTIMIZATION
    • POSITION ON SERP
    • SOCIAL SIGNALS
    • SEO OF WEBSITE

 

 

GOBAL ….>  GOOD SEO .. > Top positioning |Top ranking (1 to10 )

Location….> check for specific keyword |location…> GMB listing only show local

Social signals…> listing on different listing platform for listing on GMB.

 

 

GMB OPTIMIZATION

1. 1. 1. SELECT BUSINESS PROFILE FROM THE MENU ON GOOGLE SEARCH PAGE
      2. CLICK ON SING IN

• • • GIVE BUSINESS NAME
    • SELECT BUSINESS TYPE (SELECT SERVICE BUSINESS FOR DM AGENCY)
    • SELECT CATEGORY ACC.TO YOUR NISH
    • SKIP LOCATION
    • SELECT REGION
    • ADD CONTACT NUMBER (FILL ONLY PHONE NO.DON’T ADD WEBSITE )
    • AGREE AND CONTINUE
    • FILL ALL DETAILS
    • VARIFIY YOUR NO
    • SELECT ANY ONE BASIC SERVICE
    • SKIP THE ALL TABS AND CONTINUE AT END
    • NEW DASHBOARD WILL OPEN
    • OPEN NOW GOOGLE SEARCH TAB AND SELECT BUSINESS ACCOUNT FROM MENU
    • NOW WE ARE ON GMB DASHBOARD
    • NOW WE HAVE TO VARIFY THE ADDRESS & OPTIMIZATION IT

 

SELECT INFO. FROM DASHBOARD

INTERNAL OPTIMIZATION FACTOR

NAME  …………..    ADD KEY WORD WITH NAME

CATEGORY  ……….  ADD DIFFERENT CATEGORIES

LOCATION ……….. PROVIDE COMPLETE LOCATION

SERVICES LOCATION ……… ADD MAIN CITIES WHERE YOU PROVIDE SERVICES

LABEL ……… ADD ALL THE RELEVANT KEYWORD (10 -15)

• • • • NAME ……..> ADD BOARD KEY WORD FOR DIGITAL MARKETING AGENCY

EG…..  WEBKEN |DIGITAL MARKETING AGENCY |DIGITAL MARKETING COMPANY

• • • • CATEGORY …….> ADD 3 MORE CATEGORIES ACCORDIN TO YOU NISH
      • LOCATION …..>ADD HOME LOCATION IF DON’T HAVE ANY PROFESSIONAL OFFICE .

                             ADD NEAR BY LOCATION FOR ACCURATE POSITIONING.

• • • • SELECT TIMING ACCORDING TO YOUR COMPANY
      • ADD WEBSITE

DON’T ADD LANDING PAGE

• • • • DESCRIPTION …….> ADD GOOD DESCRIPTION
      • OPENING DATE …..> ADD WHEN YOU STARTED BUSINESS
      • STORE CODE ….> FOR FRAECHISE
      • LABELS…..> ADD ALLKEYWORDS OTHER THEN WE USED IN NAME.

 

 Perform local SEO

Google has algorithms for ranking advertisements and websites, and it also has one for ranking Business Profiles. You can incorporate keywords into your Business Profile and perform other optimizations to help it rank in local results through your Google My Business dashboard, which we’ll go over next.